Stefani Soto

Hi, I’m Stef. I'm a digital designer living in Colorado. For the last decade I've been helping create brands & digital experiences for companies ranging from startups to global companies.

Select clients

Gloo

Alterra Mountain Company

Mrs. Fields Famous Brands

Glo SkinBeauty

Peterson's

Tech stack

Figma

Webflow

Framer

Adobe Creative Cloud

Lovable

v0

Supabase

Anthropic

OpenAI

Skills

Early ideation

Cross-functional influence

Innovation labs

Risk management

Time & priority management

Adaptability

Systems thinking

My design journey has taken me through diverse environments ranging from innovative startups to established enterprises. I've partnered with marketing, creative, and product teams to create compelling brand experiences, design scalable product interfaces, and build digital solutions that drive business growth.

As a Product Designer at Gloo, I focus on crafting intuitive AI-powered experiences that bridge complex technical capabilities with user needs. My approach centers on understanding the intersection of user behavior, business objectives, and technical feasibility. I collaborate closely with stakeholders to gather research, develop prototypes, and ship products that deliver measurable impact.

Beyond my primary role, I run Out West, a design and innovation studio where I help companies establish internal innovation capabilities and transform their digital presence. I'm currently developing Rally, an AI-driven platform revolutionizing youth sports scheduling through automated conflict resolution.

In my free time, I'm passionate about exploring emerging technologies, particularly in AI and automation, working out, watching sports, trying out new restaurants, traveling, playing golf, and skiing. I believe in the power of design to solve complex problems and am always eager to connect with fellow innovators and potential collaborators. Feel free to reach out if you're interested in discussing design, innovation, or potential partnerships.

Education & Training

B.S. Business Administration — Marketing

California Lutheran University

UX/UI Design Certification

University of New Hampshire

Breakthrough Innovation Strategy

X, The Moonshot Factory

Experience

Senior Product Designer

Gloo

May 2025 - Present

8 months

Freelance Design Partner

Stefani Soto Design

May 2015 - Present

10 years, 7 months

UX Designer

Gloo

May 2022 - May 2025

3 years

Graphic Designer

Gloo

Dec 2019 - May 2022

2 years, 6 months

Marketing & Design Manager

Global Down Syndrome Foundation

March 2016 - Aug 2017

1 year, 5 months

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